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Employee Drive and Monetary Rewards– Could Nonprofits Outperform For-Profits?
I am captivated by this great video on Dan Pink’s research on what drives people. It’s absolutely worth a watch! Want to learn more? Check out his TED Talk on motivation. If Dan Pink is right and...
View ArticleThe Contrasting Mindsets of Nonprofit and For-Profit Marketers
There’s generally a big difference between the skill sets of for-profit and nonprofit marketers. Quite simply, for-profit marketers aim to encourage people to buy. Nonprofit marketers encourage people...
View ArticleThe Real Reason Some Nonprofits Stink at “Digital” (And Why It Is Getting Worse)
Within some organizations, “going digital” is causing more problems than it’s solving. This isn’t because of the people who work in digital. It’s because of the people who don’t. I’ve posted briefly...
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